Japan’s secondhand market is overflowing with valuable, underpriced products—many of which are hard to find or more expensive elsewhere.

Here are just a few categories global resellers are profiting from:

• Luxury brands (Louis Vuitton, Gucci, Chanel, Coach, etc.)

• Anime & otaku goods (especially collectible figures)

• Trading cards (Pokémon, Yu-Gi-Oh!, idol-related cards, Vanguard, etc.)

• Musical instruments (guitars, basses, audio equipment)

• Japanese cameras (Canon, Nikon, Sony, vintage digital and film cameras)

• Gaming gear (consoles, retro games, arcade hardware, nostalgic software)

• Fishing gear

• Collector's items (vintage wristwatches, rare hobby products)

• Japanese antiques (ceramic vases, decorative plates)

• Traditional kimonos

• Old computers (MSX, PC-98, vintage Macintosh, etc.)

Most of these can be found at surprisingly low prices on platforms like Mercari and Rakuma—but only if you know how to access them.

Apps like Mercari, Rakuma, and J-Direct Items Fleamarket are designed for Japanese residents only.

As a foreign buyer, you’ll face multiple barriers:

• IP blocks and address restrictions

• No international shipping

• Japanese-only language interface and customer service

• Domestic-only payment systems

• No support for customs or declarations

In short, even if you spot a profitable deal, there’s no way to buy it—unless you have a local partner.

J-Subculture is your one-stop solution for sourcing and shipping from Japan’s flea market scene.
We specialize in purchasing and forwarding items from platforms like Mercari, Rakuma, and Yahoo! Auctions—on your behalf.

Why resellers love us:

• Proven expertise with Japan-only marketplaces

• Seamless support for communication, inspection, and domestic logistics

• Full English service and simple user interface

• Business User Program (this is our game-changer):

  • Major discounts on service fees

  • Big savings on package consolidation

  • Lower international shipping costs

  • Priority support for business clients

  • Register and manage multiple shipping addresses (assignable per package)

  • Handle high-value items safely and securely

  • Customize customs declaration names and values

  • Bulk request tools, CSV processing

  • Monthly plans available (fully customizable for your business needs)

  • API integrations available upon request

Japan’s domestic market often undervalues goods due to its “quick sell” culture.
That means:

• Many sellers price too low just to move things fast

• Even used goods are clean, complete, and well-maintained

• Original packaging is often included

• There's less competition compared to global marketplaces

If you know what your international customers want, you can often source items 30–70% below your selling price.

Here’s the best part: You can sell items before you even buy them.

• List products from Mercari or other platforms on eBay, Etsy, or your own store

• When it sells, immediately purchase the Mercari item before it sells out

• For other platforms, just send a purchase request—
  If you’ve deposited funds with us, we’ll buy the item instantly on your behalf

You don’t need to keep any stock
You only pay after your customer pays you
We handle inspection, packaging, and direct shipping to your buyer

It’s the perfect solution for low-risk, scalable eCommerce.

You can start right now in just 3 simple steps:

• Sign up for a free account at J-Subculture.com

• Share product URLs or search requests from Japanese platforms

• Approve our quote and we handle the purchase, inspection, and shipping

Want to go pro?
Talk to us about our Business User Program for tailored solutions.

We’re more than just a buying service—we’re a partner in your business.
Our team is here to help you grow your resale operation with:

• Exclusive access to Japan’s most profitable resale channels

• Tools and pricing designed specifically for resellers

• Support for single orders, bulk sourcing, and long-term workflows

• Full English support + fast response times

Ready to unlock Japan’s hidden resale treasures?
Sign up today and start sourcing smarter with J-Subculture.